Content
In the digital space, content is still king. Content and branding can set you apart from the everyday noise and clutter.
The Weekend Dreamer
About
From style advice to travel inspiration and health & wellness tips, The Weekend Dreamer is a dedicated lifestyle blog I launched in 2017 as an extension to the Mirza Swim brand and website. It features content for women who want to live their life to the fullest. #wanderlust
Our Future Is GOOD
about
A simple yet powerful Tumblr micro blog highlighting products, ideas, and movements that are helping to make our planet a better place for us to live in. From eco-friendly and sustainable products to urban farming and recycling resources, Our Future Is GOOD is a place where I share thoughts, ideas, and products that are helping to elevate our society.
GrooveEffect
About
GrooveEffect was an online publication I launched in 2005, covering streetwear fashion, EDM + Hip Hop music, and the local nightlife scene in San Francisco, CA. The publication was active for several years until it was retired in 2012, but the memory still lives on.
BRANDING + IDENTITY
Working with an amazing design agency from the U.K. called Made by Six, I concepted GrooveEffect's redesign from a young, budding e-zine to a mature, culturally influential online publication. The idea was to focus on large magazine format images as the central point of the publication.
CONTENT
After years of personally writing featured articles and blog posts, I hired and managed a team of freelance writers who made GrooveEffect's growth possible. From brainstorming content ideas to managing a content calendar and aligning it with marketing efforts, we took GrooveEffect to the next level.